Sunlight, being the number one dishwashing liquid brand in Vietnam, felt the need to bring in a more progressive attitude, liberating women from household chores in general and dishwashing in particular, by opening their eyes to a life beyond chores.
Recognizing that women need to participate and contribute to the larger life, rather than be succumbed to chores, Sunlight and MullenLowe Vietnam developed the ‘Life over Chores’ initiative to get people aware and engaged to embrace an enriching, fulfilling life.
“Life Over Chores” campaign won Bronze at the Tambuli Awards in the Family Centered Brand category.