Vim has moved on from previous positioning “The World of Germs” to new one: “Unstoppable”, which conveys the physical strength, the mental strength and the drive to go further than anyone else to win the war against poor sanitation.
Everything VIM makes and does proves it is unstoppable.
This TVC is created with heroic, strong, powerful and uncompromising mood and tone, enables us to feel the powerful, active with the strength and confident to tackle the challenging jobs when only the best will do.