Our Challenge
This year, we want to break through the noise during the most competitive time of the year and maintain leadership as one of the most memorable brands during Tet.
Our Idea
For years on TET we do the same things all over again: going home, cleaning up, going to the temple, meeting relatives and friends, etc. And when we do all the things we are meant to, we know that it has been a “PERFECT TET”.
OMO is encouraging people to celebrate TET in different ways to show us how you celebrate your perfect TET in many imperfect ways.
Because there isn't one perfect way to celebrate Tet,
but there are million imperfect ways.
In Vietnamese, the term “ăn Tết” (Eat Tết) is used to describe the act of celebrating Tet Holiday. But Tet is much more than just to eat.
So, instead of simply “eat” Tet, why don’t you show us how you celebrate your imperfect perfect Tet Holiday for this year? You may not just “eat” Tet in a normal/predictable/perfect way, but you may celebrate Tet in your own unique way.
And that’s what Tet is all about.
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Client: Unilever
Agency: MullenLowe
Creative Director: Livio Grossi
Art Director: Thuy Vu
Copywriter: Huy Phan
Account Manager: Linh Khong, Phuong Dang
Producer: Hai Ta
Production House: Plan A
Executive Producer: Angel Uyen Nguyen, Lory Oggia
Director: La Zung
Director of Photography: Eric Oh
Art Director: Fosha Zyong
Post: Pixel Garden